Chief Marketing Officer (CMO) - BRI Finance (CAR) - Medan

Join Mandiri Andalan Utama as a Chief Marketing Officer (CMO) for BRI Finance (CAR) in Medan, Sumatera Utara and lead the strategic vision for financial product marketing in one of Indonesia’s most dynamic regions. This role offers a unique opportunity to drive growth and innovation in the financial sector, leveraging your expertise to shape the future of banking in Medan. As CMO, you will oversee all marketing initiatives, from digital campaigns to traditional outreach, ensuring that BRI Finance remains a leader in customer satisfaction and market presence.

At Mandiri Andalan Utama, you will work alongside a talented team of professionals dedicated to excellence. Medan’s vibrant economy and growing financial landscape present a perfect backdrop for your strategic initiatives. With a focus on data-driven marketing and customer-centric strategies, you will play a pivotal role in expanding BRI Finance’s reach and impact.

If you are a seasoned marketing leader with a proven track record in financial services, we invite you to take the helm of this exciting opportunity and help us redefine financial marketing in Medan.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies to enhance BRI Finance’s market position in Medan.
• Oversee digital marketing campaigns, including SEO, SEM, and social media, to drive customer engagement and acquisition.
• Lead a team of marketing professionals, providing guidance and mentorship to foster innovation and growth.
• Analyze market trends and customer data to inform strategic decisions and optimize marketing performance.
• Collaborate with cross-functional teams to ensure seamless integration of marketing efforts with business objectives.
• Manage the budget and resources allocated to marketing, ensuring cost-effective and high-impact campaigns.
• Build and maintain strong relationships with key stakeholders, including partners, vendors, and regulatory bodies.
• Monitor and report on KPIs to demonstrate the effectiveness of marketing initiatives and drive continuous improvement.

🎓 Kualifikasi & Syarat

• Minimum 10 years of experience in marketing, with at least 5 years in a leadership role within the financial services industry.
• Proven track record of successfully executing marketing strategies that drive business growth and customer satisfaction.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and CRM systems like Salesforce.
• Certification in marketing or a related field is a plus.
• Excellent leadership and communication skills, with the ability to inspire and motivate a diverse team.
• Strategic thinker with a deep understanding of market dynamics and customer behavior.
• Familiarity with the banking and financial services industry in Indonesia, particularly in Medan.
• Ability to manage multiple projects and priorities in a fast-paced environment.

🛠️ Keahlian

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